[2018BIBF]轻松品鉴葡萄酒

2018-08-25 20:26:14  来源:版权贸易部  编辑:社网站  浏览:298


  8月25日下午13:00在北京国际图书博览会的“葡萄酒课堂”展区,中国轻工业出版社举办了一场“轻松品鉴葡萄酒”的活动。活动由中央人民广播电台知名主播月媚主持,由中国农业大学食品科学与营养工程学院教授、《中国葡萄酒》主编战吉宬通过轻松品鉴葡萄酒一书进行葡萄酒类图书的场景化营销。战老师学识渊博、幽默风趣,介绍了葡萄酒的历史、酿酒葡萄的类型、葡萄酒的分类以及家庭如何保存葡萄酒,再结合现场准备的几种不同风格的葡萄酒,请现场观众体验了如何品鉴葡萄酒。活动现场美酒飘香,气氛热烈,更有现场观众结束后即前往出版社展台购买相关图书。中国轻工业出版社社领导王磊光、陈业进出席了此次活动。

  On August 25, at 13:00 p.m. in the "Wine Classroom" exhibition area of Beijing International Book Fair, China Light Industry Publishing House held a "Easy Wine Tasting" event. The event was hosted by Yue Mei, a well-known anchor of the Central People's Broadcasting Station. Zhan Jiyi, a professor at the School of Food Science and Nutrition Engineering of China Agricultural University and editor-in-chief of China Wine, conducted scene marketing of wine books through Easy Tasting Wine. Teacher Zhan is knowledgeable and humorous. He introduces the history of wine, the types of wine grapes, the classification of wine and how the family preserves the wine. In combination with several different styles of wine prepared on the spot, the audience can experience how to taste the wine. The wine was fragrant and the atmosphere was warm. After the audience finished, they went to the publishing house to buy books. Wang Leiguang and CHEN Ye, leaders of China Light Industry Publishing House, entered the meeting.