[2018BIBF]品读咖啡香

2018-08-23 14:10:29  来源:版权贸易部  编辑:社网站  浏览:290


  8月22日,在北京国际书展的w4b23展台,由中国轻工业出版社举办了“品读咖啡香”的活动,同时进行了中国轻工业出版社旗下食品生活类文创品牌“轻咖迷”产品首发。活动邀请了世烹联咖啡产业分会副主席、中国果品流通协会咖啡豆分会副会长、国家咖啡行业专家组成员、资深咖啡比赛评委,咖啡品鉴大师于方,通过中国轻工业出版社实用咖啡宝典完全咖啡知识手册等咖啡类图书的场景化营销,在展会期间在中国轻工业出版社展台设置了咖啡品鉴、展示台,于方老师还进行了现场直播,亲自给大家演示了咖啡冲泡技巧,直播约有一万五千人观看,活动现场观众都非常高兴参与进来。中国轻工业出版社领导何仲鸣出席了活动。本次咖啡类图书及相关文创产品场景化营销活动将持续到26号。

  China Light Industry Press held a coffee tasting activity beginning at August 23ed at the w4b23 exhibition of the Beijing International Book Fair. Yu fang, the member of the National Coffee Industry Expert Group, senior coffee competition judges and coffee tasting masters, attended to the activity, conducting a scenario coffee books' marketing of "Practical Coffee Treasure" and "Complete Coffee Knowledge Manual". During the activity, the China Light Industry Publishing Press set up an exhibition booth and invited Mr. Yu Fang to demonstrate the brewing techniques of coffee to the audience. He zhongming,the leader of China Light Industry Press, attended the event. The activity lasted until August 26th.